About us

Our Mission

To create fragrances that deliver top quality and performance for both men and women. With the right mix of scent, science, and high standards, we produce, bottle, and package everything in Sweden — and ship it quickly and reliably to fragrance lovers all around the world.

About Niche4All

Niche4All was born out of a simple question: Why should true niche fragrances only be available at sky-high prices?

It all started in our founder Johan’s conservatory, where passion for quality and scent came together. What began as curiosity soon grew into a mission — to make niche perfumes accessible to everyone who loves fragrance without compromising on craftsmanship.

How We Create Our Scents

Every fragrance we release is our own creation, built from scratch. Inspiration may come from beloved scent families, but what we deliver is entirely re-imagined. In our lab we explore, test, and refine until the perfume takes on a unique identity of its own.

Our goal is always the same:

• Craft scents that feel natural, smooth, and balanced

• Transform sharp openings into warm and inviting introductions

• Enhance longevity and projection with carefully chosen ingredients

• Preserve the soul of an idea while shaping it into something original and unforgettable

The result? Addictive, wearable fragrances that are distinctly ours.

Our Promise

We believe luxury shouldn’t be defined by exclusivity or inflated prices. By managing every step ourselves — from sourcing and blending to packaging and delivery — we can ensure that what reaches you is authentic, high-quality, and made with care.

At Niche4All, perfume is more than a product — it’s a creative expression. Each bottle carries its own story, designed for everyone who loves fragrance.

Pure, original creations. Made to be worn. Made for all.

Best regards from Sweden
Johan – CEO & Founder, Niche4All