About us

The story started in Johan´s, Niche4All CEO, conservatory. Fragrances and quality have always been two important components and interests. Why is real niche perfume so extremely expensive? There are scents in so many different price-ranges and running through an airport in search of the best perfume at the right price was impossible. The idea of ​​creating high-quality, cost-effective and understandable niche perfumes was born. 

How do we develop our fragrances? 

We take inspiration from other scent categories. Going into our lab and analyze the perfumes in this category. We are always looking for details that we can improve. For example, some fragrances are mostly chemical, we make them more natural, some have harsh openings, we balance them out. We are taking the most popular scent dna´s and working on making them more long-lasting, have bigger projection with the best possible ingredients. All this without taking our eyes of the original scent dna. 

Quality niche perfume,100ml for €95, how?

By controlling the entire chain, from purchasing, production, packaging and transport, we can keep costs down and deliver value to our customers without comparison. We hold on tight to our resources, grow organically in a sustainable way, both financially and socially. No agents, no middle-men or shops, just straight to our customers. 
Pure high quality perfume made to wear for an affordable price! 

With love, Johan, CEO of Niche4All